Project Name: Re-Designing WhatsApp Messanger
Focus: Information Architecture & Navigation
Full Creative Project: Behance
Inspiration: My lady.)
About 6 months ago I started to pursue a friendship with a lady… In the beginning, the only common ground we could find that felt safe, was WhatsApp. What started out as single chat bubbles, got multiplied and ended up in streams and streams of chat bubbles traversing between casual conversations about the normal “how was your day” to deeper, “what do you fear” conversations…
As the chat bubbles streamed in and out over time, WA created the space for us to go out in groups. But in between, we continued to spend countless hours on WhatsApp, chatting to each other.
These countless streams of chat bubbles somehow lead me to a pivotal question: What would WA look like if I had to design it from the ground up? I realized that my current not-so-good experience with WA was influenced by the app’s not-so-good Information Architecture [IA]. So, 5 months ago I embarked on this journey to re-Imagine WhatsApp.
For 5 months I scraped together scattered and hard to reach hours during my full time job, to work on a simplified and easier to use WhatsApp. I tore the whole app apart and started to build it from the ground up again, focussing on the architecture of the app as well as a few new concepts.
And this is it…
The whole idea was to focus on what WhatsApp do best: Chatting. But I felt that the User Experience [UX] of this core value was traded for a wrong navigation pattern [I briefly wrote about the dangers of using wrong navigation patterns, over here]. So my whole mission revolved around finding a better alternative to this “problem”, which I hoped would simplify the app more.